Kinderini Crowned Product of The Year 2025 Gulf in the Biscuits Category
Kinderini, Kinder’s first plain biscuits, wins the hearts of consumers across the GCC
DUBAI – Kinderini made big waves at the consumer-driven Product of the Year Award – Gulf, sweeping the ‘Biscuits’ category. The prestigious event was held at Dubai Miracle Garden on March 19, 2025. Since its spectacular launch in October 2024 across the GCC, Kinderini, designed to spark imagination and foster family bonding moments, has quickly become a household favorite across the region, offering a simple yet fun biscuit experience for children thanks to its 18 different expressions.
The Product of the Year is an esteemed award that recognizes innovation in a number of sectors, including Fast Moving Consumer Goods. Winning products undergo a rigorous selection process, beginning with a jury review of their innovation, design, and function. Only the best move forward to a GCC-wide consumer survey, conducted by Nielsen, where real shoppers assess innovation, appeal, and purchase intent.
Commenting on the win, Mauro De Felip, Regional Managing Director of Ferrero Gulf, said: “We’re honoured that Kinderini – launched across the GCC region in October 2024 – has received the Product of the Year 2025 Award in the ‘Biscuits’ category. This recognition strengthens our commitment to bringing an exciting pipeline of innovations to the GCC. At Ferrero, we strive for excellence with our passion for quality and extraordinary craftsmanship. We are constantly exploring new ways to create products that celebrate togetherness and meet the evolving needs of consumers across the GCC.”
Izabella Veress, Regional Category Director, Kinder Biscuits – GCC, echoed that statement, adding: “This key milestone is a testament to the product’s commitment to delivering a trusted, high-quality treat that parents and kids love. At Ferrero, we place consumers at the heart of everything we do, making this prestigious award all more meaningful.”
Made with a combination of plain and cocoa shortbread – with tasty Kinder milk and cocoa details –Kinderini is a unique addition to the Kinder family, offering a simple yet fun biscuit experience for children. Each pack features many different expressions, making afternoon snack time an opportunity for storytelling, laughter, and family bonding.
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