ROLLS-ROYCE MOTOR CARS AUTHORISES DEALERSHIP IN IRAQ
15 May 2025, Iraq
- Al Uroush Automotive Limited becomes authorised Rolls-Royce Motor Cars dealer in Iraq
- Rolls-Royce Motor Cars Iraq will offer the full Rolls-Royce model portfolio and dealer services at a temporary facility with showroom planned for 2026
- First dealer in the country since the foundation of the brand 120 years ago
- Luxury market in Iraq is experiencing significant development and is predicted to show sustainable growth
Rolls-Royce Motor Cars Middle East & Africa has announced the appointment of Al Uroush Automotive Limited as an official dealer to be based in Iraq. The showroom is expected to open in early 2026 and will be named Rolls-Royce Motor Cars Iraq. It will be fully designed in Rolls-Royce’s new visual identity, so that clients can be welcomed to experience the brand in a contemporary, modern space which also incorporates cutting-edge digital technology.
Clients can soon visit a temporary facility offering the Rolls-Royce model portfolio, explore accessories, and have access to ownership services.
“Establishing Rolls-Royce’s presence in Iraq for the first time is a significant milestone; Iraq is seeing increasing demand for luxury goods, and we are proud to be a part of that journey. Our investment here will bring unparalleled craftsmanship and Bespoke capabilities to a discerning clientele, as we introduce the Home of Rolls-Royce in a space that embodies the spirit of Rolls-Royce, reaffirming our position as a true House of Luxury.”
James Crichton, Regional Director of Rolls-Royce Motor Cars Middle East & Africa
“Iraq is a country with rich heritage, evolving aspirations and a growing appetite for luxury, a fitting place for an iconic brand with a deep heritage of its own like Rolls-Royce. We are honoured to be the authorised dealer for Rolls-Royce Motor Cars where we aim to embody the brand values underpinned by exceptional craftsmanship and an exceptional client experience. We look forward to welcoming clients and offering them closer access to the unique world of Rolls-Royce Motor Cars with its highly personalised Bespoke luxury experiences and unique, handcrafted products.”
Dr. Sabah A. L. Salem, CEO of Al Uroush Automotive Limited
About Rolls-Royce
Rolls-Royce Motor Cars is a true luxury house, creating the world’s most recognised, revered and desirable handcrafted Bespoke products for its international clientele.
There are over 2,500 people working at the Home of Rolls-Royce at Goodwood, West Sussex. This comprises both its global headquarters and Centre of Luxury Manufacturing Excellence – the only place in the world where Rolls-Royce motor cars are designed, engineered and meticulously built by hand. Its continuous investment in its facilities, products and people has resulted in a series of ‘record years’ for global sales, peaking in 2023 with over 6,000 motor cars sold worldwide. An independent study by the London School of Economics & Political Science confirmed that since the company began production at Goodwood in 2003, it has contributed more than £4 billion to the UK economy and adds more than £500 million in economic value every year.
Rolls-Royce Motor Cars is a wholly-owned subsidiary of the BMW Group and is a completely separate, unrelated company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems.
You can also follow the marque on social media: LinkedIn; YouTube; X (Twitter); Instagram; and Facebook.
